With the rise of AI overviews, its becoming more and more to optimize your medical spa web presence for AI overviews with SEO. Not only is it reducing clicks, but also increasing the quality of potential customers. However most medical spas are not optimized for AI overviews or even SEO. Google has advertised this feature as a plus for businesses and users. Is that actually true? Especially for medical spas? Let's dive in.

What is SEO?

SEO is the process of optimizing your website for search engines. This is done by ensuring your website is structured correctly, has the right content, and is optimized for the right keywords. This is a very broad topic, and there are many factors that go into SEO. However, for the sake of this blog, we will focus on the most important ones in relations to AI overviews and medical spas.

Why should you care about SEO?

More Quality Traffic

When you rank on SEO, you are able to maximize on traffic where customers are more likely to book your services or checkout products. This is because they're looking for more than just an answer to their search query. They're looking for a solution to their problem. However, this is difficult unless your website is optimized for SEO, performant, and even relevant to the search query.

Less Reliant on Ads

Ranking on search engines mean you can save thousands of dollars on ads. This is because you are able to get more traffic for free. This is a very important factor for medical spas since they are often times very expensive to advertise.

Higher Conversion Rates

With the previous point in mind, spending less on ads means you achieve more profit. Alongside users who are more likely to book your services or checkout products. With the effect of increasing your revenue. However, most medical spas don't even have a website, or even a good one. If they do, it's not optimized for SEO, differentiates from your competitors, or makes money at all.

What can you do to optimize for SEO?

Optimize for SEO

Optimizing for SEO sounds simple, but can be tedious to actually implement. Ensure you know what you want people to look for when they search for your services, what you want them to do when they land on your website, and what you want them to do when they leave your website.

Website Performance and Structure

Website performance is a very important factor in SEO. It is the first thing that the user will see when they land on your website. If your website is not performant, they will leave and go to your competitor's website. Alongside structure, if your website is not structured correctly, Search Engines will not be able to extract the content you want it to. Or even any content at all. This can actually be difficult with web builders rather than a custom website.

Content

Content is the most important factor in SEO. Especially human-made, quality, concise, and relevant content. This not only goes with blogs, but also with your services, products, and even your website as whole with its copy. You need to ensure everything on your website is optimized for both users and Search Engines.

Actually make money from your website

Even using the best practices, ranking on SEO can be very difficult and time-consuming to the point of exhaustion which usually 4 months to see results that may not be what you expected or wanted.

The Jung Studios team is here to provide ranking on SEO, and a conversion-focused website that actually makes you money.

Ready to actually make money from your website with SEO?

Well, time is of the essence. Get in touch today.